Charging users for access to premium features, via subscription fees for example, is a hallmark of many successful marketplace revenue plans. A versatile option, it can be used in both product and service marketplaces.
The proviso is that users will be willing to pay for premium features if they perceive sufficient value in them. Smart marketplace entrepreneurs use an MVP to test which features and price points work best.
Premium feature management is by nature highly granular. That means platform administrators should be able to control access to specific features at individual user level.
The premium features we have implemented for our clients include The Box Hut, which charges sellers an additional fee for access to product analytics. Another client, FanPass, gives sellers access to custom shipping options once they have reached a minimum turnover threshold.
For healthcare marketplace, IHSS Connect, we implemented an interface that unlocks additional features, such as priority messages and more prominent profile placement, for premium accounts.
Do you have a list of features in mind?
We can help you select and implement the right features for your marketplace.