IHSS Connect
Careconnect, a healthcare company, commissioned a custom B2C service marketplace that connects in-home care providers with impaired individuals. They tried working with a general web agency, but realised they needed specialist marketplace guidance.
Challenges
Monetisation
Subscriptions had to consider multiple scenarios, e.g. additional features that help premium accounts stand out, up or downgrades, and cancellations.
Trust building
Care providers needed to build trust in their offering by showcasing their experience, expertise and certifications in searchable rich profiles.
Instant messaging
Care recipients required real time messaging to discuss confidential information anonymously with providers before shortlisting them.
Job management
Care recipients needed to publish and pause job requests, while care providers had to be able to search jobs via criteria such as location.
Our Approach to Tackle the Challenge
Subscriptions
We implemented Basic and Premium tiers with monthly or yearly payment options. The smooth user interface takes care of various scenarios, including:
- Enabling features, such as job search, only if the subscription is active
- Enabling additional features, such priority messages, for premium provider accounts
- Calculating pro-rata usage when users up/downgrade subscription tiers
- Cancellations don’t affect access before current subscription period ends
The result
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