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Why marketplace startups should test problem-solution fit with a low-fidelity MVP
Marketplace DevelopmentMinimum Viable Product
Why marketplace startups should test problem-solution fit with a low-fidelity MVP

Learn why a low-fidelity MVP is the best route to establish problem-solution fit and minimise risk for your marketplace project.

How to establish product-market fit for your online marketplace with a high-fidelity MVP
Marketplace DevelopmentMinimum Viable Product
How to establish product-market fit for your online marketplace with a high-fidelity MVP

Learn what product-market fit is, why it is important for your online marketplace, and how a high-fidelity minimum viable product (MVP) can help you get there.

How long does it take to build a fully functional online marketplace?
Marketplace Development
How long does it take to build a fully functional online marketplace?

There’s no one-size-fits-all answer. The marketplace development timeline hinges on several crucial factors

How to Choose the Right Tech Stack for Your Online Marketplace
Marketplace Development
How to Choose the Right Tech Stack for Your Online Marketplace

Evaluation & selection of the right technology stack is a pivotal aspect of successful marketplace development. Learn how to do it the smart way.

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Stop confusing Product Usability and Product-Market fit
Usability
Stop confusing Product Usability and Product-Market fit

Product Usability and Product-Market Fit are two considerations every start-up must address when building their business. The success of your entreprise will hinge upon how well you execute in these two areas. But it is important to highlight the differences between these two features. A common trap is that entrepreneurs will think that if their […]

Pivoting Startup Business With Purpose
Startup Tips
Pivoting Startup Business With Purpose

The term pivoting has become something of a business banality. Any time any sort of problem arises for an entrepreneur, a “wise” mentor will sagely shake his or her head and utter pivot, as if it was some mystic cure-all. As a result, people take a variety of actions claiming that it is a pivot […]

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When should you use WordPress to build your multi-vendor marketplace?
Marketplace Development
When should you use WordPress to build your multi-vendor marketplace?

We break down the advantages and disadvantages of building a multi-vendor marketplace with WordPress and plugins like WooCommerce or Dokan Multivendor.

Client Highlights

We are constantly improving our clients' projects with new releases and optimisations. We also love celebrating their successes, whether new funding, revenue milestones or growing traction.

Optimisation
July 2021
July 2021

Six months after launching the new AAF platform, spend per customer increased by more than 65%.

New release
June 2021
June 2021

Product pages now indicate if an artwork is part of campaigns (e.g. curated collections or art fairs). Promotes buyer acquisition and retention.

New release
May 2021
May 2021

We lowered shipping costs (a conversion factor) by grouping similar format products into one package (e.g. one tube for unframed prints).

New release
May 2021
May 2021

Landlord dashboard promotes transparency by tracking 3rd-party platform bookings and property performance, e.g. income and occupancy rates.