We share proven marketplace development strategies based on real world case studies. Browse actionable insights on minimum viable products, product/market fit, user experience, revenue models, payment systems, platform architecture, and more.
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Learn why a low-fidelity MVP is the best route to establish problem-solution fit and minimise risk for your marketplace project.
6 min read
Learn what product-market fit is, why it is important for your online marketplace, and how a high-fidelity minimum viable product (MVP) can help you get there.
6 min read
There’s no one-size-fits-all answer. The marketplace development timeline hinges on several crucial factors
6 min read
Evaluation & selection of the right technology stack is a pivotal aspect of successful marketplace development. Learn how to do it the smart way.
9 min read
Product Usability and Product-Market Fit are two considerations every start-up must address when building their business. The success of your entreprise will hinge upon how well you execute in these two areas. But it is important to highlight the differences between these two features. A common trap is that entrepreneurs will think that if their […]
8 min read
The term pivoting has become something of a business banality. Any time any sort of problem arises for an entrepreneur, a “wise” mentor will sagely shake his or her head and utter pivot, as if it was some mystic cure-all. As a result, people take a variety of actions claiming that it is a pivot […]
9 min read
We are constantly improving our clients' projects with new releases and optimisations. We also love celebrating their successes, whether new funding, revenue milestones or growing traction.
Six months after launching the new AAF platform, spend per customer increased by more than 65%.
Product pages now indicate if an artwork is part of campaigns (e.g. curated collections or art fairs). Promotes buyer acquisition and retention.
We lowered shipping costs (a conversion factor) by grouping similar format products into one package (e.g. one tube for unframed prints).
Landlord dashboard promotes transparency by tracking 3rd-party platform bookings and property performance, e.g. income and occupancy rates.
We built an online art fair manager to help AAF replicate their highly successful physical art fair model online due to Covid-19.
30x increase in revenue per user due to improved marketing and customer service enabled by onboarding automation and platform optimisation.